MeriWoolArt supplies premium natural wool, merino wool, and macrame cord to a community of fiber artists, from complete beginners to working professionals. The brand sources ethically, using mulesing-free wool from New Zealand farms, and backs its yarn with tutorials and a community built around macrame, weaving, crochet, and knitting.

WeDesign built the ecommerce storefront, plus a separate wholesale site, carrying that catalogue to customers worldwide, keeping checkout simple for both hobbyists buying one skein and wholesalers ordering in bulk.