Maryallé is a contemporary Indonesian womenswear label founded in 2014 by designer Michelle Maryam. The name itself is a blend of her first and middle name. The brand has built a decade-long identity around bold silhouettes and asymmetrical cuts that sit somewhere between playful and intellectual, growing from Jakarta boutiques into stockists across Singapore, the Middle East, Europe, and the UK, with runs at Jakarta Fashion Week along the way.

WeDesign built the online storefront at maryalle.co, giving the collection a proper direct-to-world sales channel to match a reach that’s already well beyond Indonesia.